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It's all Smoke and Mirrors!

Demonstrating in camera look vs real life setup.


Here is how we turned some clever thinking and resourcefulness into an amazing visual.

Director Reece Millard, initially came up with this concept with shipping pallets in mind. After much research and logistics planning, it was apparent that it would be too costly as well as time consuming on shoot day to have a truck full of pallets arrive to the studio. Discussing this concern with the set designer Jonjo Mcguire (Jonjo's Set Design and Build), Jonjo suggested we use cardboard. To be honest, Reece was apprehensive to the idea at first as he was unsure the material quality would be sufficient for the visual effect he wanted to achieve. "Having a team of professionals on board, you should trust and listen to the expertise of each member" Reece Millard. So Reece decided to trust in his set designer and start the mission of collecting this large amount of cardboard. This was a passion project, with an extremely limited budget, so purchasing brand new cardboard was not a sensible idea, as well as being irresponsible to the planet's wellbeing. Reece had found online teachers of drama schools often visited supermarkets for free materials that were just getting thrown away. The next two days consisted of driving to all the local supermarkets in the Reading area which is where Reece is based and asking staff members wether they would spare any cardboard for an art project. The supermarkets were more than accommodating, if they didn't have huge amounts at that moment due to the disposal of materials already taken place, they would suggest what day and time would be best to return. The humorous conversation would be how much did Reece want as these stores were in no shortage of it. In which he responded with as much he could fit in his car 😂.


With two days worth of cardboard collected, Reece drove to London to meet set designer Jonjo Mcguire to try and assemble this cardboard into an abandoned warehouse style location.


Held together with staples and gaffer tape and stapled to wooden fence posts, we now had a structure the size of the studio. Next was to cut slits into the cardboard so that beams of light would appear when light sources were shone from behind.


Lights included Arri Tungsten Fresnels


The moral of this story is, be resourceful, be creative, listen to alternative ideas.

It can be difficult once you have an idea in mind to steer from the original plan, but you'll never know the ingenuity that arises from problems occurring. In this business it is all about problem solving!


"Trust in your team, trust in the process, trust in art." HOZO Dance







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